Aramex, formerly Fastway Couriers, has launched a new brand commercial to coincide with surging demand for its delivery services.
Aramex Australia, which has recorded a 30% increase in delivery volumes during March and April year on year, has mobilised its extensive courier network to deliver a record number of parcels following the introduction of social distancing measures to fight COVID-19.
Deliveries over the past two months have included more than 2,700,000 rolls of toilet paper, 2,300,000 cans of dog food and 1,700,000 bottles of wine.
“As an essential service provider, our local couriers are playing a critical role in the economy as people remain home and retail pivots online," Aramex Australia & New Zealand chief marketing officer Cherie Kellahan says.
“We wanted to highlight our commitment to delivering the everyday items that matter most to Australians by tapping into the well-publicised toilet paper shortages of the past few weeks."
Kellahan, who has worked with some of the best-known retail, consumer and lifestyle brands in the world including McDonald’s, Unilever and Foodco, developed the TVC with creative producer and photographer Andy Baker.
Baker has worked with a number of top brands and publications including Warner Music, Vodafone and BankWest.
The spot, which introduces audiences to an Aramex courier coming to the rescue of an elderly man caught short without toilet rolls, was filmed over three days in April across three locations including Chullora, Five Dock and Waterloo in Sydney.
Baker says that the relatable nature of the customer's predicament is what makes it so memorable.
The commercial went live earlier this month and will run across digital and social channels.