The Sweetest Thing

01/04/2022

When pandemic safety concerns led to widespread shutdowns in Australia, thousands of small businesses had to change the way they operated in order to survive. For gourmet honey producer, Maya Sunny Honey, the shutdowns meant the loss of foot traffic at stockists including David Jones, Williams Sonoma and upscale delicatessens.

Launched in 2007 by Polish-Australian bee expert, Andrew Wyszynski, Maya Sunny Honey has developed a devoted following of its 100% raw, exquisite honey products. Many customers had their first — but certainly not their last — taste at local fresh-food markets. The mandated closure of these markets took away another major source of revenue.

“We’ve always had a big presence at local produce markets and love connecting with the community and educating people about the bees and why they are so important,” says Marketing Manager, Maya Wyszynski.

Maya, along with father Andrew (Director and Chief Bee Whisperer) and sister Joanna (General Manager), knew the business had to pivot to focus on their online store and media channels to generate sales.

“It was a logistical challenge,” Maya says. “We were used to having a face-to-face relationship and now we had to reach our customers via an online shopfront. We needed to find a reliable, quick, easy system to get our honey out to our customers in one piece. Aramex ticked all those boxes.”

As a leading delivery partner for e-commerce businesses, Aramex is a global courier and logistics powerhouse with the know-how to deliver the goods.
With 29 Regional Franchises and more than 900 Courier Franchisees around Australia, they were immediately able to match Maya Sunny Honey with a dedicated courier. He stops by their premises daily for delivery drop-offs and pick-ups of their delicious products bound for customers around the corner and across the world.

“Shout out to our driver John,” says Maya. “John goes that extra mile to pick up all our deliveries, including last minute orders. All it takes is a phone call and he is there ready to pick up rain, hail or shine.”

Packaged in fragile glass containers, the honey products (including bestseller Raw Macadamia Crunch) are delicate to transport safely. Maya says Aramex knows how to handle them with care.

To make online sending easy, Aramex customers are invited to set up a free account on the myFastway online consigning platform. From a smartphone, tablet or computer they can upload funds, dispatch goods, import addresses and track deliveries. The platform is also seamlessly compatible with all the popular e-commerce sites, including Shopify, WooCommerce and eBay.

“The myFastway platform makes delivery easier for us because it’s easy to use and navigate, making it so much quicker to book a job,” says Maya. “We can build address contacts and see tracking details, all while connecting to our reliable, dedicated driver.”
Over the past two years, Maya Sunny Honey’s online business has grown enormously. Now, with in-person markets and store shopping again open for business, the online channels remain an important revenue stream.

“We’ve grown to have a much stronger online presence and have had the opportunity to work with some amazing producers, as well as gain new customers,” Maya says. “We believe businesses and customers have come together to support each other. Australia is truly a remarkable country full of amazing produce. It’s time we get to enjoy and appreciate it.”

Aramex Australia is proud to be the delivery partner of choice for Maya Sunny Honey and thousands of other small businesses.